End-of-Summer News from Short Street Cakes!

Hi Friends! Here’s the content of our most recent monthly newsletter! To subscribe, go HERE. (we will never email you more than once a month, and we will never share or sell your contact info to anyone, not ever, no way, no how.)
Summer Joy!
Dear Friends, 

I hope that your summer has been vibrant, beautiful, relaxing and fun! Ours has been fantastic, though seemingly short (Jasper’s school, Hall Fletcher Elementary, launched their Balanced Calendar this year, so his first day of school was July 17th!). I also had the incredible, life-changing opportunity to travel to South Africa and Zimbabwe for almost three weeks with my mother and two friends earlier this month, and I am so grateful for that time of learning, both about the natural and human history of Africa, as well as for the precious time spent with family. I owe a deep debt of gratitude to my love, Duncan, for keeping the home fires burning while I was away, and to Short Street Cake’s dynamic and talented General Manager, Jessica Rosenkoetter, who not only “managed” but flourished as a leader in my absence. And of course, I’m extremely thankful to the smart, delightful, and capable crew at the Cake Shop for seamlessly and beautifully executing the responsibilities of the cake shop with grace and style. I’m now looking forward to settling in to another gorgeous West Asheville Autumn! Blessings abound. We look forward to seeing you in and around the Cake Shop this fall, and we thank you from the bottom of our hearts for your continued support. With Love and Gratitude! –Jodi

photo(photo: Prayer Tree, KwaZulu Natal Province, South Africa)


Our New Website Launches NEXT WEEK!

On September 10th, Short Street Cakes will launch our new improved website! Please be patient as our website and email may be down for several hours during that time, but when it’s all up and running we will have an even sleeker, easier-to-use, updated website with a very user-friendly mobile version. Endless thanks to my dear friend Michael Frey of Frey Art and Design, who has singlehandedly designed the Short Street Cakes brand from day 1. We’re so lucky to have such a talented artist and wonderful friend on our team! The new website will also feature cake photography from the talented Ryan Prenger of Pearl to Moon Photography!



(photo of Chloe credit Ryan Prenger of Pearl to Moon)

Harvest Records Celebrates 10 Years!

We’re so proud of our friends and neighbors, Mark and Matt of Harvest Records, who celebrated the 10 year anniversary of their landmark East-West Asheville record store with Transfigurations II: three days of music across three venues and two towns!  Short Street Cakes is pleased as punch to have been a sponsor of Transfigurations II, and to be a fan of the work that Harvest does for music, culture, and community in our beloved town and beyond. Cheers and Congratulations, Guys! Here’s to another 10 and many more.  xoxo



Word on the Street:

There’s lots of big changes coming to our little hillside in the coming months! With last year seeing the addition of two beloved neighbors on our block, Urban Orchard Cider Bar and Wood & Spoon, the introduction of the soon-to-be-implemented Form-Based Code zoning, and of course, the beginning of construction on the transformational New Belgium Brewery, our neighborhood is starting to feel like a bona-fide boom town. The streets are getting re-paved, sidewalks are soon to be built, bike lanes are getting striped, and construction on the new doughnut shop across the street, Hole, is almost complete. Add to that the new Hop Ice Cream production and tasting room being opened down the street, and our stretch of Haywood Road will have earned the name some have begun to call it: Sugar Alley! We welcome our new neighbors with open arms, and hope that our community can continue to grow and serve both our residents and guests with love, and in the spirit of community.



(rainbow and cupcake selfie by the illustrious Karen Blanco)


Farewell, Kaylee!

This month we said goodbye to one of our beloved Cake Ladies, Kaylee Cubeta! Kaylee moved back to Florida to pursue a graduate degree in nursing, while pursuing her passion for cake decorating too. Kaylee, we will miss you, and we will miss your insanely awesome cake skills! We love you, and we will always be here for you! Thank you for being a part of the Short Street Cakes family, we wish you Luck and Love on your journey. All the best!

Jodi, Jess, Lucy, Duggels, Olga, Karen, Chloe, Alexandra, and Sarah!



Congratulations Horse + Hero and Big Love Fest!

Last Sunday saw another successful Big Love Fest! After 7 years of happily slinging cupcakes at the Big Crafty Family of events– (Summer Big Crafty, Winter Big Crafty, and Big Love Fest), every fest feels like a family reunion. I have so much love and admiration for my friends Justin Rabuck and Brandy Bourne (and their awesome little one, my buddy Ellis), who, not only bust out the three massive festivals every year, but who have also had their shop,Horse + Hero, up and running all summer to critical acclaim! We’re especially thankful that they have allowed Short Street Cakes to operate our Downtown Cupcake Kiosk there, where we bring fresh cupcakes every day for your downtown cupcake pleasure. Cheers, Justin and Brandy! We’re so proud of you!



Birds Eye Launches and Soars!

I am so pleased, proud, and excited to announce that the new Bird’s Eye Business Planning Classes will launch next week at Mountain Bizworks! Birds Eye is the entrepreneurial venture of veteran Business Developer Annie Price, who has taken the beloved Foundations in Business curriculum, updated it, and is offering the classes to new and existing entrepreneurs in our community. My first Birds Eye class launches on Tuesday,September 16th, at 9am at Mountain Bizworks’ downtown Asheville offices. After a long, difficult winter following a  liquidity crunch at Bizworks last fall, I could not have imagined a more positive outcome for the future of Asheville’s business planning and training community. I’m honored to continue my work as a teacher with Birds Eye and as a coach with Bizworks. Onward and Upward!



Other Things I’m Excited About:

  • The Asheville Blade: Journalist David Forbes’ new cutting-edge, hard-hitting, ad-free, reader-funded online newspaper.
  • Sovereign Remedies:  a small “Restaurant-Supported Agriculture” cafe/bar opening soon in Asheville NC, brought to you by a bartender, farmer and baker. Creating change one drink at a time.
  • WABA Wednesday: On September 10, 2014, from 4:30 – 6:00 pm, join the West Asheville Business Association for WABA Wednesday at Rainbow Community School’s New Community Auditorium at 60 State Street, featuring an open house and expansion celebration.
  • West Asheville Garden Stroll:  The 2014 Stroll includes approximately 12 gardens in West Asheville, with this year’s gardens centered along Brevard Road and surrounding neighborhoods. Garden features along the way will include set-ups for chickens and bees, heirloom vegetables, a pollinator corridor, a monarch way station, experimental blight resistant chestnuts, and garden art.
Cake Shop Info:
Short Street Cakes is located at 225 Haywood Road in East-West Asheville,
just up the hill from the River Arts District.
Open Tuesday through Saturday 8am til 6pm
Sundays 10am til 6pm, and Closed on Mondays.
phone: 828.505.4822
menu at www.shortstreetcakes.com/menu/
Please allow 48 hours for advance cake orders, or stop by and see what we have on hand!
The mission of Short Street Cakes is to add meaning to life’s celebrations by providing beautiful, delicious, all-natural, scratch-made cakes, and in so doing, generate a sustainable livelihood for our employees, educate the community about traditional foodways, and support the local food and agriculture economy.

Our Season in Cake

Here’s a few highlights of wedding cake season so far: 10257688_777803178897489_1037955171608263896_n (2) 10305505_777808635563610_69392661098895773_n (2) 10314491_777809818896825_9198074404455270131_n (2) 10364185_783397335004740_5427269747908775667_n 10342823_785570088120798_7052258613926684513_n Much gratitude to our lovely bakers (half of whom are represented below) for your hard work and dedication to our mission: to add meaning to life’s celebrations by providing beautiful, delicious, all-natural scratch-made cakes, and in so doing, generate a sustainable livelihood for our employees and support the local food and agriculture economy. And thank you, also, to our amazing brides and grooms who allow us to continue doing what we love. Happy Summer!10342934_789014024443071_2649163235935854354_n (1)

The Big Crafty This Sunday!

tbc_web_smWe’re so excited to see all of our friends at the Summer Big Crafty- this weekend at the Asheville Art Museum at Pack Place in Downtown Asheville. Here’s more info about the event from their website:

“The Big Crafty revives the tradition of the community bazaar, a lively celebration of handmade commerce, featuring local food, beer, music, and fine wares from a juried group of select indie artists and crafters.

 Our guiding principle is that buying handmade is good for the community, and our aim is to make doing so fun.
Our free and fun for all ages events are held twice annually in the heart of beautiful Asheville, NC.
We extend warm welcome to Asheville’s rich pageant of basement and backyard artists, its juried prize-winners, and those who delight in them.
We’re grateful for the hearty support of the community, and in particular the Asheville Art Museum for their ongoing support of The Big Crafty and for their 60+ years of promoting a creative and culturally-vibrant Asheville.”
We’ll be there with Cupcakes, Handpies, and (new this year!) Cookies and Mini Galettes! Can’t wait to see you there.
Jodi and Short Street Cakes



Announcing! Short Street Cupcakes and Handpies Now Available Downtown at the newly opened Horse And Hero!


(photo credit Mountain Xpress)

We are so thrilled to announce that you can now purchase cupcakes and handpies fresh every day at Horse and Hero in Downtown Asheville! Located on Patton Avenue, next door to Farmburger (near the Vance Monument), Horse and Hero is the latest project of Brandy Bourne and Justin Rabuck, the folks who have brought you The Big Crafty, Big Love Fest, and The Big Day! Horse and Hero features work from dozens of Asheville artists and craftspeople. Aesthetic Coffee is also operating a hand-crafted coffee pop-up shop on the weekends!

Join us for the Grand Opening on July 5th! 10488387_804221106255696_1485367784542263491_n (1)

Father’s Day Special: Beer and Bacon Cupcake!

10298308_799665836711223_681530403609412944_oOur Father’s Day special is a Heinzelmannchen Chocolate Covered Gnome Porter Cake with Cream Cheese Icing and a Crumbled Bacon Topping! Available in Cupcakes ($3.25 per cupcake or $1.50 each for minis) or Whole Cakes: $28 for a small cake (serves 10) $38 for a medium (serves 15) or $58 for a large, 3-layer 9″ (serves 20-25). Thanks, Dads, we love you!


Merry May! News from Short Street Cakes

Spring Mountain Weddings!

We’re back in it and it feels so good! Though we love the cycle of winter- the Buche de Noel, the King Cake, the Pumpkin Pie- weddings are our (ahem) bread and butter, and wedding cakes are where we really shine. We’ve been so happy these last several weeks to drive the ridges, hollers, and coves of Western North Carolina, laden with all-natural, delicious wedding cake, delivering the fruits of our labors to brides and grooms and their families. I like to think of the wedding cake as the modern-day lamb at the feast: a gift given in love to one’s guests, and an ephemeral work of art, symbolizing the sweetness of love. Pictured here is a wedding cake buffet we made this past weekend for a ceremony at Homewood, one of our favorite wedding venues, right here in the heart of Montford. Thanks to Homewood for capturing this dreamy shot, and we look forward to a vibrant and beautiful 2014 wedding season! To see more pictures of this season’s wedding cakes, click here.

Read more ›

Happy Mother’s Day from Short Street Cakes!

10153924_773273879350419_2304159951306845753_nMother’s Day is May 11th! Treat your mama right with one of our two Mother’s Day specials: a heart-shaped, double-glazed bundt cake in any flavor, with fresh flowers included for $35 (pictured: Raspberry Vanilla), or a heart-shaped Flourless Chocolate Gateau with custom design and fresh flowers for $28. Happy Mother’s Day!

Easter Specials from Short Street Cakes!

photo (30)Easter is fast approaching, and we want to share with you our specials for the season!

We’re making Lamb Cakes (pictured above) for $48, with a smaller version available for $28. Coconut or Vanilla.

Of course, the classic Bunny Cake:

45592_584917768186032_179901955_nWhich is available in Small ($30) Medium ($40) or Large ($60) in any flavor!

We can also make sweet little Easter Designs on cupcakes:

photo 1 (our regular cupcake pricing + $.50 per standard size cupcake or $.25 per mini for the special designs)

Marshmallow Chicks!


(our all-natural, hand-made marshmallow chicks!) Call for pricing.

And finally, we are offering Hot Cross Buns at $1.25 each or $15 for a baker’s dozen. (see below)

We thank you and we love you!


Hot Cross Buns for Easter!

photo (29)


We made our first batch of Hot Cross Buns today! $1.25 each, or $15 for a baker’s dozen!

There’s much great lore around this ancient tradition, but my favorite is this one from Wikipedia: “Sharing a hot cross bun with another is supposed to ensure friendship throughout the coming year, particularly if ‘Half for you and half for me, Between us two shall goodwill be’ is said at the same time.”

Ours features fresh yeasted sweet dough with cinnamon, cardamom, clove and nutmeg, your choice of cranberry, currant, raisin, or plain, and a piped buttercream cross. Fresh everyday now through Easter Eve, Saturday April 19th! (we’ll be closed Easter Sunday) Call to reserve or stop by and see what we have on hand!

Look out for many more Eastertide, Passover and Spring-y treats to come this season from Short Street Cakes. We thank you and we love you!

Thank You for Celebrating With Us!

Our 5th Anniversary Mardi Gras Block Party was a wild success, thanks to our donors, sponsors, customers, friends, and supporters! It was the loveliest evening, full of bright and shining souls and smiling faces- and we raised $1,179 for PawnstormHall Fletcher Elementary‘s Chess Team! Special thanks to our co-host and neighbor Urban Orchard Cider Bar!


Check out these pictures on Ashvegas, and these from our own photo booth:

I’m so thankful to everyone who made this magical day possible! Special thanks go out to Jessica Rosenkoetter, our GM, who put in countless hours and limitless creativity to make the party so special. Thank you to our production manager, Duggels, for tirelessly making King Cake after King Cake to keep up with our Mardi Gras demand, and then managing to show up in a smart Mad Hatter costume and party in his usual elegance and grace. Thank you to Lucy, Kaylee, Chloe, Alexandra, and Olga for making the Cake Shop a place of magic and beauty. Thank you to my husband, Duncan Macfarlane, for your steadfast love and support, and to my son, Jasper, for being my inspiration and motivation in all my endeavors.

Thank you to our sponsors and supporters:

Howlin’ Moon Moonshine for donating Moonshine for the Cocktail and Glo Babcock for creating and pouring it, Highland Brewing for the keg, Peter Parpan for designing the flyer, and our beloved neighbors Wood and Spoon for feeding the masses! Thank you to DJ Abu Dissaray (aka Boomboxes Etc) for providing the sounds, and to our neighbors the Jarmillo Family for playing music across the street!

Thank you to these amazing individuals and businesses for donating items for the stellar raffle fundraiser (we raised over $1000!):

Lady Luck Flower Farm, Flora, Whist, Studio A, James Yaun, The Button Florist, Odyssey Ceramic Studio, Gili Air Imports, 7 Ton Letterpress Collective, Sarah Danforth, The Gas-Up, Forever Tattoo, All Souls Pizza, Asheville Glass Center, Harvest Records, Grass to Greens,  Buck Naked Natural Products, Potters Holly de Saillan, Lori Theriault, and Melissa Weiss, the Dry Goods Shop, 1000faces Coffee, The Circle, V I L L A G E R S, True Blue Art Supply, The Hop Ice Cream Cafe, the Asheville Flyer for Kids, Miriam from Bari Salon, Peggy Parpan, The Grey Eagle, Christopher Mello, Image 420 Screenprinting, Clyde’s Heating and Cooling, and the Hands of Sean Perry! My apologies if I forgot someone; please let me know so I can properly thank you!

Once again I am in awe and amazement at our joyful, resilient, strong community. Thank you for five wonderful years of Short Street Cakes! We look forward to many more!

Luck and Love,

Jodi, Duncan, Jasper and the Crew at Short Street Cakes




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